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Professional sound as important component of a commercial




04.02.09  

Most of the commercials on TV and radio use sound as one of the strongest persuader. That’s why main demand to sound in a commercial is qualitative and professional sounding. Qualitative sound can be recorded only in a professional studio with professional equipment. So, what is necessary for sound recording?

  • Appropriated isolated place. Modern professional equipment is very sensitive, so alongside with the singer’s voice and music different sounds like clapping door, ringing cell phone and others. Isolated space excludes such noises.
  • Professional voice. Voice in a commercial is very important. In our bank of voices we have a lot of audios with voices of with various tones, strength, style and so on. There you can listen to the voices and choose a suitable one, or you can use your voice.
  • Professional equipment. When the voice is found it has to be written with qualitative sound, because cheap equipment, record interference can spoil even a perfect speech.  More over every TV- and radio channel has special demands to commercials, and they can not put poor commercial on the air. Production studios know these demands, so the commercials produced by such studios don’t have problems with going on the air.
  • Complement production. Arrangement, recording, mastering and others, that will prepare recorded material for putting on the air. 

The KOMPAS Production has all the necessary professional skills and equipment for qualitative sound recording for commercials, audio reels, presentation films and so on.

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