The world of movie and video industry develops constantly. Production and picture houses need constant development. Demands to quality of video (movies, commercials, music video clips) are growing, and it is pity that good ideas disappear because of technical or financial problems. Quality of shooting (it is referred to technical aspect) is extremely important for a commercial’s impression by a viewer, that’s why production studios widen develop their skills and equipment. From the last sensations, that are widespread all over the world, but rare in Belarus, we can name digital camera RED one. RED-camera (RED one) is a digital camera for video shooting with operational resolution 4520х2540 lines (pixel resolution is half of line resolution). Recording format is up to 4k (4520x2450 pixels), that satisfy the highest standards in video industry. Quality of shooting with RED one is comparable to that of film. The advantage of RED one in comparison with film camera is the fact, that film footage doesn’t need any processing (a film has to be processed, dried, etc. More over if you have a lot of material to shoot, so the price of film can exceed cost of shooting with RED-camera. As a result shooting with RED-camera the production studio economizes its time, hence clients’ money. There are only few RED-cameras in Belarus. But in the KOMPAS Production you can order commercials’ production with RED one camera.
