Production of commercial, commercial scenario, video advertisement, promo tape, commercial creation, advertising commercial, TV advertisement, television advertising, spiel, commercial film, visual, advertising spot

1. Production of commercial’s principal stages:

- Script writing. A scenario is written after the meeting with the ordering customer and in accordance with the brief.
- Story-board. Future commercial’s frame by frame pagination. It always precedes the shooting.
- Calculation of production of commercial’s provisional cost. It’s impossible to estimate final cost of the product. During the process of scenario fitting, castings, medium choice and so on the cost of the commercial can change.
- The choice of a director. We work with the best Belarusian directors: Puntus Pavel, Sidorov Andrey, and Nesterov Oleg, who are staff members of KOMPAS Production House.
- Final story -board confirmation.
- Calculation and confirmation of commercial’s final cost.
- Preparations for shooting.
- Castings.
- Searching of shooting location.
- Decoration construction.
- Shooting itself.
- Post-production.

Here You can get acquainted with production of commercial’s stages in details.

2. What is included in the cost of a commercial.

- Wages to all the participating persons
- Shooting terms
- Floors quantity
- Computer graphic presence. If the commercial requires complex 3d — animation so the cost will increase.
- Location of shooting (the Republic of Belarus, Russia, the Ukraine etc.)
- Post-production (video processing, tricks)

Have to mention that time keeping hardly influence the cost if the commercial is a digital video. But if film is used, its cost will be added to the total charge. Such, longer commercial needs more film (including out-takes) and the cost is higher. But against the total cost of a commercial medium price doesn’t influence much to the final charge.

3. Participants of the production of commercial

- Actors;
- Stylists;
- Makeup artists;
- Costume designers;
- Director;
- Assistant directors;
- Cameraman;
- Assistant cameramen;
- Staff assistants;
- Editors;
- Set dressers;
- Lighting operator;
- Assistant engineer;
- Administrator.

As the list indicates many people can be involved in a production of commercial. If the video reel is not very complex the quantity of people involved is decreased (actors, stylists, makeup artists, costume designers are excluded).

4. What mediums can be used for video reels shooting.

- Film 35 mm. Qualitative and expensive medium. As a rule, film is used for high-budget commercials shooting.
- Digital mediums HDV, Full HD. High quality of resolution allows displaying digital videos on wide-vision screens (in cinemas).
- RED one. RED-camera is a digital medium, but because of high resolution the quality of RED one video doesn’t differ from the video shot on the 35 mm film.

5. How to order a commercial.

You send us filled brief for the production of a commercial (we can e-mail it for You). The brief has to contain the information about Your product, Your ideas and preferences about future video reel, target population, what aspect should be paid attention to, what should be emphasized in the commercial and so on. After detailed analysis of the information presented we will be able to prepare for You the best bid and scenario of the future commercial.

Just connect us any suitable for You way and You can learn the cost of shooting, order a production of commercial and others. We will prepare and send You budgeting estimate in the shortest terms.